Marketing Coordinator

Job description

Title: Marketing Coordinator

Job Code: GHL1

Reports to: CEO

Based at: Eton/Home

Salary: £21-25K


Job purpose:

To market the various Glenholme Group services through various means, to ensure maximum revenue is achieved and that the Glenholme name is well known in the relevant areas.


Areas of focus:

-Events

-Company Website

-Collateral

-PR and Advertising


Key responsibilities and accountabilities:

1. Marketing Collateral – brochures, business cards, e-shots, work with graphic designers to achieve branding consistency, etc

2. Events planning – research relevant events, booking attendance, organizing stands with pop ups, ensuring marketing collateral is there, making sure a representative is booked in to go and attends

3. Website – keep websites up to date, work with web developer to ensure site is working, new services are added, events and news added, etc.

4. Internal documentation – establish and implement brand consistent documentation throughout the organization for policies and procedures, invoices, forms, etc.

Website

• Up keep and development of all of the Company’s websites in terms of content

• Internet advertising from time to time

• Organic ranking development on web

Events

• Sourcing, negotiating and booking venues.

• Promotional Emails

• Follow up on promotional material

• Making sure all practical arrangements are taken care of on event days, brochures, sign up sheets, tea and coffee, etc.

• Write, design and arrange printing of promo material.

• Ensure all promo material is properly proofed and stylistically uniform with other materials.

• Maintain and update mailing list and email list for lectures and workshops.

• Attend and run events on the day

• Printing of literature, stationary, invites etc

• Direct mail campaigns

Collateral

• Design and printing:

- DL’s

- Brochures

- Stationary

- Pens, mugs, etc.

• Quarterly Life Works newsletter

PR & Advertising

• Identify and assess advertising opportunities.

• Make appropriate contacts and negotiate best prices.

• Liaise with graphic designers and to write and design adverts.

• Ensure quality of advertising after going live.

• Assess effectiveness of advertising.

• Identify and assess editorial opportunities in publications.

• Collect case studies for pr opportunities

General

• Maintain referrer database development

• Contacts (outlook) database building

• Stakeholder feedback surveys


Key performance indicators:

• Internet development is kept up to date and cost effective

• Quality of marketing materials produced

• Events are well coordinated and run smoothly

• Referrer feedback

• Sales personnel are well supported in their activities

Requirements

Person specification:

· Highly organised with strong administrative skills

· At least 5 years marketing experience

· Strong events management and collateral production experience

· Web knowledge

· Good interpersonal skills